Selected work

The numbers, and how they happened.

Every case study below follows the same structure: the challenge, the strategy, what was actually executed, and what it produced.

D2C / Ecommerce · Skincare D2C brand

3.4xBlended ROAS

3.4x ROAS in 90 days for a D2C skincare brand

Plateaued at 1.6x with rising CPMs. Rebuilt the account around creative volume and a fixed testing budget, and moved reporting to contribution margin.

42%

Lower CAC

₹2.1Cr

Revenue in 90 days

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B2B Services · B2B services firm

61%Lower cost per lead

Cut cost per lead by 61% for a B2B services firm

Search account was bidding against itself and paying for unqualified traffic. Restructured by intent, added a qualifying form step, and fixed offline conversion import.

2.8x

More qualified leads

18 days

To break even

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Education · Edtech platform

6xSpend scaled

Scaled an edtech brand from ₹3L to ₹18L monthly spend profitably

Growth was capped by a single winning creative. Built a systematic creative pipeline and a channel-mix model that held CAC steady through 6x spend growth.

11%

CAC increase only

94%

Enrolment growth

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