Education · Edtech platform
Scaled an edtech brand from ₹3L to ₹18L monthly spend profitably
Growth was capped by a single winning creative. Built a systematic creative pipeline and a channel-mix model that held CAC steady through 6x spend growth.
Spend scaled
CAC increase only
Enrolment growth
Snapshot
- Client
- Edtech platform
- Industry
- Education
- Engagement
- 9 months
- Services
- Meta Ads, Google Ads, Tracking & Analytics
01—The challenge
One video had carried the account for eight months. Every attempt to scale spend behind it pushed CAC past the point where the unit economics worked, and there was no second winner in sight.
02—The strategy
Treat creative as a production system rather than a series of one-off bets, and diversify demand capture so Meta wasn't the only channel carrying the load.
03—The execution
Set up a weekly creative sprint producing 8–12 new concepts against a documented angle matrix. Opened Google Search and YouTube for demand capture, and built a blended CAC model so budget could be moved between channels weekly on evidence rather than instinct.
04—The results
Monthly spend went from ₹3L to ₹18L over nine months with CAC rising only 11%. Enrolments grew 94%, and the account had six proven creative angles running instead of one.
“He turned down extra scope twice because he didn't think it would move the number. That's when I knew we'd keep working together.”
Co-founder
Co-founder · Edtech platform
Next step
Let's find out where your budget is leaking.
A 30-minute call. I'll look at your account live and tell you the three things I'd change first — whether or not we work together.
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