About
Eight years, a few thousand campaigns, one stubborn habit: check the data first.
I'm Rakesh Roy, a freelance performance marketer. I help founders and business owners spend money on advertising in a way they can defend to themselves.
I started in performance marketing because I liked that the work either paid for itself or it didn't. There is no hiding behind brand lift in a paid account — you either moved the number or you spent someone else's money learning something. Eight years later that's still the whole job.
Ad spend managed
Brands served
Experience
02—How I work
Four things I won't compromise on.
Evidence over opinion
If we can't measure it, we don't claim it. I'd rather tell you a test failed than dress it up as a learning.
Fewer clients, deeper work
A capped roster is the only way one person can genuinely stay on top of an ad account. Scale is not the goal here.
Plain language reporting
Every report answers three things: what we spent, what it earned, and what I'm changing next. No vanity metrics.
Your account stays yours
I work inside your ad accounts, your analytics, your assets. If we part ways, everything and every learning stays with you.
03—Straight talk
We're probably not a fit if…
- You want guaranteed results before anyone has seen the account
- You need someone to execute a plan without questioning it
- Ad spend is under ₹50,000/month and you need an ongoing retainer
- Reporting needs to make the numbers look better than they are
If none of those apply, we’ll probably get on well.
Tools & platforms
- Meta Ads Manager
- Google Ads
- GA4
- Google Tag Manager
- Looker Studio
- Shopify
- Klaviyo
- Hotjar
- Triple Whale
- Server-side GTM
Next step
Let's find out where your budget is leaking.
A 30-minute call. I'll look at your account live and tell you the three things I'd change first — whether or not we work together.
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